THRULINE PR

PR Expertise for Fast-Growing Startups and Thought Leaders

Let's chat!

Mike Paffman
Head of Communications at Genies

“Alain delivered great results during pivotal moments to our growth. Grateful for the hard work.”

Paul Grossinger
Co-founder of Gaingels

“Alain is professional, creative, and delivers results. It’s been great working together.”

Jess Hughes
#1 Best-selling Author & Speaker

“Alain goes above and beyond to deliver results. I'll forever appreciate his guidance, commitment, and friendship”

Jamieson Cox
Marketing Director at Xclaim

“Alain has proven to be an invaluable partner in our journey of growth and success.”

What is a thruline?

A Thruline is a common element or theme shared by items in a series or parts of a whole. As an extension of your business, our goal is to support your growth and cement your voice in the media landscape through extensive media coverage, strong relationships with brand advocates and influential public leadership campaigns. We know that the one-size-fits-all approach to PR is no longer effective. Instead, we thoroughly examine our brands' existing gaps and explore all potential thruline avenues.

Our Approach

Our Approach We excel at connecting to a brand's product and purpose, creating a seamless communication strategy across platforms. This ensures that the brand message resonates perfectly with the right audiences. Our team is composed of imaginative cultural experts who use our one-of-a-kind multi-sensory PR approach. We harness real-time data to implement exciting, efficient and effective communication strategies.

Core Capabilities

Consumer, business, tech and trade press

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Influencer/niche press management
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Press tours & media relationship
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Partnerships & management
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Branding & marketing Consultation
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Process & Operations development
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Quality control & advisement
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Request a Proposal

Alain Rapallo, Founder

Hi there, I'm Alain. I've been working in PR for over 10 years. I am passionate about building and scaling startups' presence in the media landscape. I have a deep understanding  that securing earned media and gaining a strong share of voice among competitors accelerates the growth of all startups. I collaborate with founders to generate and execute campaign strategies that build brand recognition and leverage, from initial funding to achieving unicorn status. This experience has given me a deep appreciation for the entire fundraising process and the value of every dollar raised.

Simply put: If your PR rep isn't moving the needle for you, that's dead time on your retainer. You deserve to work with a partner who can bring ideas to the table and execute them with minimal effort on your part.