TECHCRUNCH

Background:

Genies, a Los Angeles-based digital avatar startup, has made impressive waves in the emerging world of avatars. On a mission to redefine digital identity, Genies announced a significant milestone: the successful closure of a $150 million Series C funding round, led by Silver Lake, with notable participation from Bond, NEA, and Tamarack Global. This achievement marks the evolution of Genies into a unicorn, with a valuation of $1 billion.

Situation:

For this milestone, Genies looked to cement itself as the leading avatar company in the world. The Series C funding not only propels Genies into the unicorn club but also underscores the significant market potential and investor confidence in the digital avatar space. To celebrate this achievement, we needed to present a fresh take on avatar personalization to reporters, and strategize how this injection of capital was going to revolutionize the digital space for creators.

PR & Market Impact:

Genies' successful Series C funding round not only secures its unicorn status but also sets the stage for future growth and innovation. The company's commitment to the digital creators aligns with the evolving landscape of digital identity and blockchain technology. As Genies expands its ecosystem and user base, it is poised to play a pivotal role in shaping the future of the avatar economy.

The Series C campaign was covered by The New York Times, TechCrunch, Decrypt, CoinTelegraph, Billboard, Highsnobeity and more.