AXIOS

Background:

Genies is not just positioning itself to stay independent but is also gearing up for strategic acquisitions in the rapidly evolving metaverse landscape. In a recent Axios Pro live event, CEO Akash Nigam shared insights into Genies' vision, the challenges in the web3 space, and the company's potential role as an acquirer rather than an acquisition.

Situation:

Thought leaderhsip is a vital component of comprehensive PR strategies. To further cement Genies as strong contender in the avatar space, we needed to create media interest that will enable Akash to dive into the challenges and opportunties influencing the avatar and Web3 space, and set the stage for him to speak on the evolution, positioning and future outlook that we can expect from Genies.

PR & Market Impact:

Exclusively for Axios, Akash opened up about Genies' proactive stance in maintaining independence while keeping a keen eye on potential acquisitions, noting a forward-thinking strategy in the dynamic creator and digital landscapes. He was able to demonstrate how the company navigates the challenges and opportunities of Web3 and how the digital personalization of avatars can bring countless possibilities for creators. During the interview, Akash further demonstrated his commitment to empowering individuals in shaping the future of avatar ecosystems, reinforcing its position as a key player in the evolving digital realm.

Securing this interview with Axios resulted in additional offers for our client to speak at their events and serve as a trusted source for future business stories.