FORBES

Background:

Marcella, a New York-based fashion brand, is making waves by seamlessly blending philanthropy, sustainable fashion, and sleek city style. Founded by the dynamic duo Siyana Huszar and Andy Huszar, More than a fashion label, Marcella is a manifestation of love, style, and a deep commitment to empowering women and girls.

Situation:

Siyana's background in fashion design, inherited from her grandmother in Bulgaria, and her refined taste developed in New York City, laid the foundation for Marcellamoda. Fueled by a desire to dress women who embody strength and empowerment, Siyana created a brand with minimalist, unique designs primarily in black, grey, beige, and off-white.

PR & Market Impact:

Marcella’s launch incentivized conversations about ethics in the fashion industry which positively impacts the lives of women and girls. The founders, Siyana and Andy, emphasize the importance of providing education for girls in underdeveloped countries as a fundamental aspect of their brand mission. Marcella continues to focus on creating impact through fashion, combining style with a purpose. Siyana and Andy envision a world where fashion not only empowers individuals but also contributes to meaningful change.

An exclusive story was offered to Forbes to amplify the brand’s vision and commitment to its sustainable production model and community focus. Marcella was named one of America's Fastest-Growing Fashion Brand by the 2023 Inc. 5000.