VENTUREBEAT

Background:

nWay, a San Francisco-based game studio and a division of Animoca Brands, is making significant strides with the soft launch of its latest mobile game, "Power Rangers: Morphin Legends." As the third installment in their Power Rangers mobile game series, this launch marks a strategic move to captivate audiences with an immersive gaming experience featuring the iconic Power Rangers.

Situation:

nWay's decision to initiate a soft launch in Vietnam and the Philippines serves as a strategic entry point into the competitive mobile gaming market. This phased approach allows the game studio to test and optimize the game in specific markets, fine-tune user experiences, and gather valuable feedback before a global rollout.

PR & Market Impact:

nWay's launch of "Power Rangers: Morphin Legends" exemplifies a thoughtful strategy to harness the power of an iconic franchise in the mobile gaming landscape. With a focus on quality, player feedback, and a global rollout, nWay is poised to make a lasting impact in the competitive realm of mobile gaming.

The launch of Nway’s "Power Rangers: Morphin Legends" was exclusively offered to VentureBeat, followed by gaming-centric publications such as ComicBook and Pocket Gamer that received the greenlight to include exclusive quotes from the CEO after the news broke.