ALAIN RAPALLO

Alain Rapallo is the founder of Thruline PR and specializes in apps, brands, and platforms. Throughout his 10-year career, he has worked with leaders and created successful campaigns for innovative brands, connecting clients' purpose with the masses through seamless communication strategies. His work has greatly contributed to companies' share of voice, consumer recognition, and unicorn valuation.. He’s based in New York City and travels often to Miami.

Work Experience

Founder, Thruline PR

2023 - Present, Full-Time - Remote

  • PR consultant, strategist and communications director for diverse group of clients, including Genies, Xclaim, Gaingels, Anthony Baratta, and nWay.

Account Director, Virgo PR

2021 - 2023, Full-Time - New York, NY

  • Spearheaded the development of consumer tech, finance and gaming accounts, increasing coverage by 25%.

  • Oversaw daily activities of a 5-6 person team, providing guidance and mentorship, and fostering a collaborative work environment.

  • Led the development and presentation of new business pitches, securing numerous high-profile clients and contributing to agency growth.

Public Relations Consultant / Coach

2020 - 2021, Part-Time - New York, NY

  • Worked as a senior coach for the Be Seen Accelerator program.

  • Provided one-on-one and group coaching sessions to prepare clients for media interviews, press conferences, and public appearances, ensuring they communicated effectively and confidently.

Director of Public Relations, Marcella

2020 - 2021, Full -Time - New York, NY

  • Directed all internal and external communications for the company.

Senior Account Executive, ASTRSK

2018 - 2020, Full -Time - New York, NY

  • Managed day-to-day account activities including contacting clients, monitoring daily workflow and overseeing projects.

  • Reported directly to AD/VP and mentor junior staff with motivational and consistent feedback.

References

  • Mike Paffman, Virgo PR / Genies

  • Paul Grossinger, Gaingels

  • Erick Espinoza, Anthony Barratta

  • Matt Sedigh, Xclaim

  • Andy Huszar, Marcella

Education

Bachelor of Science

Art Institute of Fort Lauderdale

2009-2013

Fashion Merchandising

Languages

English, Spanish

Skills

  • Strategic PR Planning

  • Media Relations

  • Crisis Communication

  • Team Leadership and Development

  • Content Creation and Management

  • Social Media Strategy

  • Event Coordination

  • Data-Driven Performance Analysis

  • Cross-Functional Collaboration

  • New Business Development